FRAGRANCE
All Fragrance
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Orchid Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outAlmond Eau De Toilette
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00Sold out -
Sold outRose Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00Sold out -
Number Six Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Peony Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outEaux de Parfum Discovery Set
Vendor:TrudonRegular price $52.00Regular priceSale price $52.00Sold out -
Médie Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Sold outVIXI Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
Mortel Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
The Original
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00
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Number Six Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Médie Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Absolu Eaux de Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00
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Orchid Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outAlmond Eau De Toilette
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00Sold out -
Aphélie Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Number Six Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outBruma Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
Sold outVIXI Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
The Original
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00 -
Mortel Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Cap D'Antibes
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00 -
Champs De Provence
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00
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Orchid Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outAlmond Eau De Toilette
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00Sold out -
Sold outRose Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00Sold out -
Sold outElae Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
Aphélie Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Peony Eau De Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Marem Eau de Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Sold outElixir Of Love Eau De Toilette
Vendor:Caswell-MasseyRegular price From $30.00Regular priceSale price From $30.00Sold out -
Absolu Eaux de Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Champs De Provence
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00
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Sold outVIXI Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
Mortel Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Marem Eau de Parfum
Vendor:Caswell-MasseyRegular price From $40.00Regular priceSale price From $40.00 -
Revolution Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Nuit De Megeve
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00 -
Memoires De Mustique
Vendor:Eight + BobRegular price From $85.00Regular priceSale price From $85.00
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Sold outBruma Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00Sold out -
Revolution Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Deux Eaux De Parfum
Vendor:TrudonRegular price From $56.00Regular priceSale price From $56.00 -
Nuit De Megeve
Vendor:Eight + BobRegular price From $110.00Regular priceSale price From $110.00 -
Sandalwood Eau de Toilette
Vendor:Caswell-MasseyRegular price $125.00Regular priceSale price $125.00 -
Le Geste d'Edmond Les Extrait | Bourbon Vanilla
Vendor:Eight + BobRegular price $290.00Regular priceSale price $290.00Sold out -
Sold outAgneta Les Extrait | Mysterious Oud
Vendor:Eight + BobRegular price $290.00Regular priceSale price $290.00Sold out
Featured Collections
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BEST SELLERS
Discover London's most coveted beauty essentials at London Beauty's Best Sellers collection....
Niche Fragrance Frequently Asked Questions
Niche fragrance is independently created, artisanal perfume made by luxury brands prioritizing quality ingredients, craftsmanship, and creativity over mass production. Unlike mass-market fragrances sold at Sephora or department stores, niche perfumes feature complex compositions, unique scent profiles, and limited availability. London Beauty carries niche brands like Trudon, Caswell-Massey, and Eight & Bob—unavailable at big-box retailers.
We curate luxury, independent fragrance houses including Trudon (French artisanal perfumer since 1643), Caswell-Massey (heritage American brand with historic scents), and Eight & Bob (contemporary luxury perfumery). Each brand emphasizes ethical production, high-quality ingredients, and distinctive scent profiles. Browse our full Fragrance collection.
Yes. All niche fragrance brands in our collection prioritize cruelty-free production and sustainable sourcing of ingredients. We're committed to offering luxury perfumes aligned with ethical practices, allowing you to indulge in premium scents while supporting responsible beauty brands.
Eau de Parfum (EDP) contains 15–20% fragrance concentration, lasting 6–8+ hours with stronger sillage. Eau de Toilette (EDT) contains 5–15% concentration, lasting 3–5 hours with lighter projection. Niche brands like Trudon and Caswell-Massey offer both formats. EDPs are ideal for signature scents; EDTs work for layering or daytime wear.
Spring/Summer:Fresh fragrances like Aphélie (Trudon—green, floral) or Cap D'Antibes (Eight & Bob—think yacht on the Mediterranean).
Fall/Winter:Woods or Spicy scents like Nuit De Megeve (Eight & Bob—warm, cozy) or Mortel (Trudon—complex, sophisticated).
Niche fragrance is deeply personal—it reflects your mood, style, and identity. Consider: Do you prefer fresh & energetic, soft & romantic, or warm & complex scents? Visit us in-store at 306 S Main St, Ann Arbor for personalized fragrance consultations. Our team can help you find your signature scent based on your preferences and lifestyle.
Shop in-store at London Beauty, 306 S Main St, Ann Arbor, MI 48104 (Mon–Wed 10am–6pm, Thu–Sat 10am–7pm, Sun 12–5pm). Or shop online at londonbeautyonline.com with free local pickup and shipping on orders over $75. Call 734-761-9350 for personalized product recommendations.
A thoughtful curation of scents, each a story waiting to unfold.
At London Beauty, fragrance is more than just a scent—it's an experience that taps into our emotions, memories, and personal identity. Our carefully curated collection offers a variety of options designed to evoke different moods and enhance the daily rituals of those who use them. Whether you’re seeking something subtle and fresh, rich and woody, or floral and romantic, we have something to suit every preference and occasion.
Fragrance has the power to transform your mood, elevate your presence, and bring a sense of luxury and indulgence to your day. London Beauty’s offerings come from luxury, niche, and artisanal brands known for their commitment to quality ingredients, craftsmanship, and creativity. We believe it should be a reflection of your personality—a signature scent that leaves a lasting impression.
Our collection includes renowned fragrance houses offering Eau de Parfums, colognes, and other formats. From floral notes that add a soft, feminine touch to complex, spicy, or woody undertones, each fragrance creates depth and character to suit every style.
We understand that scent is deeply personal. It’s not just about how it smells, but how it makes you feel. That's why we've curated options that resonate with different moods—whether fresh and invigorating or warm and comforting. Many of the fragrances are designed to last throughout the day, ensuring you remain enveloped in your signature scent.
At London Beauty, we are committed to offering products aligned with ethical practices. Many of the brands we feature prioritize cruelty-free production and sustainable sourcing of ingredients. This allows you to indulge in luxury while feeling good about your choices.
With our diverse selection, you can explore scents that elevate your routine, express your personality, and bring a touch of elegance into your life. Explore the world of fragrance at London Beauty today and find your perfect match.
























