Madame Gabriela

A pioneer in clean high performing lipstick, Gabriela couldn’t find 100% clean luxury lip care that exceeded her standards of quality, efficacy, and sustainability.

A 2017 visit to Herboristerie de la Place Clichy in Paris with cofounder Geoffrey would unfold into a two years worldwide search for the right combination of ingredients sourced from the best suppliers in the world. A long way from their native homes in Sydney and Mexico City, this dynamic duo grew up worlds apart but with the same family ethos. Lipstick was like bread and milk – an everyday essential.

By 2019 Gabriela’s promise had become reality. The team’s female chemist had achieved a clean beauty coup d’etat: Manuka honey rich goodness synthesized with a tsunami of clean ingredients. Three essential colors, able to be mixed into hundreds of color combinations, now the envy of large beauty brands for sheer simplicity. And that sleek packaging? Crafted from recycled aluminum.

28 ingredients. 11 countries. 3 essential colors. 1 award-winning formula.

” I couldn’t find a lipstick that made me fall in love. So I created my own.”
– Madame Gabriela, Founder

Listen to an interview with the founder, Gabriela Navejas, on The Beauty Underground. Streaming on Apple, Spotify and Sounder. Listen now!