Rugged Beauty

Rugged Beauty nail polish was designed to represent the expectations, values and lifestyles of the women who inspired it’s creation. As a result, this nail polish is free from ten harsh chemicals and is made here in the USA – and even better right in the LB home state of Michigan! It’s both vegan and free from all animal testing. Being of the highest integrity, these polishes go on easily, dry quickly and are incredibly durable.

Rugged Beauties are all over the world. They’re women from all backgrounds and ethnicities that live healthy and active lifestyles. Rugged Beauties are world class athletes, hunters, serve in the military, farmers, do yoga, surf, climb mountains, snowboard, ski, hike, rock climb or just enjoy a peaceful day at the lake. Women everywhere are doing incredible things everyday and getting after it, and there’s no reason to not still feel, and look, beautiful while being active. That’s what we’re about.

Like the lotus flower that grows in muddy water and rises to the surface to bloom and bring beauty to the world, our collections embrace the resilient and natural beauty inherent all of us. No matter the social standard.

Can we say Heck Yeah?!