Trish McEvoy

Launched in 1975, Trish McEvoy created a brand thats mission was simple: give women the tools they needed to feel confident, powerful and happy.

Makeup should be easy and that was the intent Trish had when she created each and every one of her products. Ease of applications that helps you enhance your natural beauty. Trish also created some of the industries first makeup brushes. These makeup brushes are handmade with the highest quality cruelty-free natural and synthetic hair.

Trish has also created her own fragrance assortment. Fragrance for Trish is personal. She views it as an invisible accessory that completes your look and sets your mood for you day and bottles time. These fragrance weave natural essences into complex arrangements.

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A letter from Trish:

Before I ever put my name on my first beauty product, I had a fundamental belief: Makeup should be joyful and simple – a way to celebrate ourselves.

For over 40 years, that has been my philosophy, from creating the most effortless makeup tools to the most results-producing skin care and makeup formulas.

My love affair with beauty started as a young girl, playing with different scents in my grandmother’s Berlin perfumery. I saw the special bond between my entrepreneurial grandma and her clients. And her uncompromising commitment to quality. I carry that commitment forward in everything I create.

As a makeup artist and co-founder of the first-ever medi-spa with my dermatologist husband, I have spent my career working with women of every age, every attitude, every lifestyle. I always got my inspiration from living, having different needs at different times. Nothing influences me more than doing makeup, be it at the Academy Awards, in Zoom makeup parties, personal appearances or at one-on-one lessons.

Each product I developed comes from research and development. About the challenges of time-pressed lives. The desire to relax and recharge.

Making confidence-building connections with our clients everywhere has been the most exciting part of my beauty journey, and one that continues to be my mission every day.

For me, beauty is personal. After all, that’s my name on the label.

See you in the mirror!

TRISH